Privacy Policy

Last Updated: February 2025

Who We Are

Root 4 operates the website https://root4.shop. Our business, Root 4, is located in East Greenbush, NY. If you have any questions about this policy or your data, you can contact us at [insert contact email].

What Personal Data We Collect and Why We Collect It

Comments

When visitors leave comments on the site, we collect the data shown in the comments form, along with the visitor’s IP address and browser user agent string to help with spam detection.

An anonymized string (hash) created from your email address may be provided to the Gravatar service to check if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. Once your comment is approved, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to our website, avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment, you may opt-in to saving your name, email, and website in cookies. These are for your convenience so that you do not have to fill in your details again when leaving another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we set up several cookies to save your login information and screen display preferences. Login cookies last two days, and screen options cookies last a year. If you select “Remember Me,” your login will persist for two weeks. If you log out, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser, indicating the post ID of the article you just edited. It expires after one day.

Embedded Content from Other Websites

Articles on this site may include embedded content (e.g., videos, images, articles, etc.). Embedded content from other websites behaves in the same way as if you visited those websites. These sites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that content.

Analytics

We use analytics tools to collect anonymized data on visitor behavior to improve our website and services. You can opt out of analytics tracking by adjusting your browser settings.

Who We Share Your Data With

If you request a password reset, your IP address will be included in the reset email. We share payment-related data with Stripe to process transactions. Their privacy policy is available at: https://woocommerce.com/document/privacy-payments/#how-payment-providers-use-data.

E-Commerce Privacy

What We Collect and Store

While you visit our site, we track:

  • Products you’ve viewed
  • Location, IP address, and browser type (for tax and shipping estimates)
  • Shipping address (to calculate shipping costs and process orders)
  • Cart contents using cookies

When you purchase from us, we collect:

  • Name, billing/shipping address, email, phone number
  • Payment details (processed securely via Stripe)
  • Account information if you create an account
  • Order details (products purchased, date, transaction ID)

We store order information for tax and accounting purposes. [Specify retention period].

Who on Our Team Has Access

Administrators and Shop Managers can access:

  • Order information (what was purchased, when, and where it was sent)
  • Customer information (name, email, billing/shipping details)

This helps fulfill orders, process refunds, and support you.

What We Share with Others

We share data with third-party services that assist in fulfilling orders:

  • Payments: Processed through Stripe (Privacy Policy)
  • Shipping Providers: Your shipping information may be shared with delivery services to complete order fulfillment.

How Long We Retain Your Data

We retain:

  • Comments and metadata indefinitely to recognize and approve follow-ups
  • User profiles indefinitely (users can edit or delete their information anytime)
  • Order data for [insert retention period] for legal and tax purposes

What Rights You Have Over Your Data

If you have an account or have left comments, you can request an exported file of the personal data we hold about you. You can also request that we erase any personal data we hold, except for data required for legal, administrative, or security purposes.

Where Your Data Is Sent

Visitor comments may be checked through an automated spam detection service. Some data may be stored outside the European Union. We ensure compliance with data protection laws through agreements such as Privacy Shield and GDPR-compliant contracts.

Contact Information

For privacy-specific concerns, contact us at [insert email/contact details].

Additional Information

How We Protect Your Data

We implement industry-standard security measures, including encryption, secure server access, and limited data access.

What Data Breach Procedures We Have in Place

We monitor for breaches and have an internal reporting system. In case of a breach, affected users will be notified as required by law.

What Third Parties We Receive Data From

We may receive data from advertising or analytics partners to improve our services.

Automated Decision-Making and Profiling

We do not engage in automated decision-making or profiling using user data.